Digital Marketing

Digital Marketing is the promoting of brands using all forms of digital advertising channels to reach consumers. This now includes Television, Radio, Internet, mobile and any other form of digital media.

Whilst digital marketing does include many of the techniques and practices contained within the category of Internet Marketing, it extends beyond this by including other channels with which to reach people that do not require the use of The Internet. As a result of this non-reliance on the Internet, the field of digital marketing includes a whole host of elements such as mobile phones, sms/mms, display / banner ads and digital outdoor.

Previously seen as a stand-alone service in its own right, it is frequently being seen as a domain that can and does cover most, if not all, of the more traditional marketing areas such as Direct Marketing by providing the same method of communicating with an audience but in a digital fashion. Digital is now being broadened to support the "servicing" and "engagement" of customers.

10 Tips for Successful Digital Content:

• 1.Allow white space
• 2.Paragraphs no longer than 50 words or seven lines
• 3.Bullet points and subheads
• 4.Articles no longer then 500-700 words
• 5.Concise rather than comprehensive
• 6.Active voice and lively language
• 7.The four Cs of effective:  
• Clarity, 
• Conciseness,                                                                                                 
• Completeness, 
• Correctness 
• Light on waffle, heavy on value (80/20 rule )
• 9.Plan for ‘no image’ recipients
• 10.Push out content 

 Search Engine Marketing & Optimization:

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion.

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a website web presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

Optimization Do's:

• Focus on one or two keywords per page
• Add as many pages as you can
• Regularly check stats for popular phrases
• Make content text rich

Optimization Don'ts:

• Hidden or invisible text
• Keyword Stuffing
• Bounce Pages
• Page Jacking
• Link Farms / Link Spam

So how can you measure Online Success?

• Visibility
• Traffic
• Conversions
• Return on Investment

SEO is not necessarily an appropriate strategy for every website, and other Internet marketing strategies can be much more effective, depending on the site operator's goals.



A successful Internet marketing campaign may drive organic traffic, achieved through optimization techniques and not paid advertising, to web pages, but it also may involve the use of paid advertising on search engines and other pages, building high quality web pages to engage and persuade, addressing technical issues that may keep search engines from crawling and indexing those sites, setting up analytics programs to enable site owners to measure their successes, and improving a site's conversion rate